Introduction
The GreyOS brand represents our commitment to innovation through recursive symbolic execution technology. These guidelines ensure consistent representation of our brand across all media and platforms.
All GreyOS brand assets are the property of GreyOS, Inc. and may only be used in accordance with these guidelines and our terms of service.
Logo
The GreyOS logo is our primary brand identifier. It consists of our distinctive symbol that represents the recursive nature of our technology.
Primary Logo
The primary logo should be used whenever possible. It works well on dark backgrounds and should be given sufficient space to maintain its visual impact.
Wordmark
The GreyOS wordmark can be used when the primary logo is not appropriate. It should always be rendered in our gradient colors or white (on dark backgrounds).
Founders Token
The Founders Token is a special brand asset exclusively for use in Founders Club materials. It should not be used as a replacement for the primary logo.
Logo Usage
Clear Space
Always maintain sufficient clear space around the logo to ensure its visibility and impact. The minimum clear space should be equal to the height of the 'G' in the GreyOS wordmark on all sides.
Minimum Size
To ensure legibility, do not reproduce the primary logo smaller than 32 pixels in height for digital media or 0.5 inches for print media.
Do's and Don'ts
Do
- Use the logo in its original form
- Maintain proportions when resizing
- Ensure sufficient contrast with backgrounds
- Use approved color variations
Don't
- Distort or stretch the logo
- Change the logo colors
- Add effects like shadows or outlines
- Place the logo on busy backgrounds
Color Palette
Our color palette reflects the innovative and advanced nature of GreyOS technology. The primary colors are based on a gradient from purple to blue, representing the transformative nature of recursive symbolic execution.
Primary Colors
Secondary Colors
Typography
GreyOS uses a clean, modern typography system that emphasizes readability and technical precision.
Primary Font
Poppins (Primary Text Font)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Secondary Font
Fira Code (Code and Technical Font)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Brand Voice
The GreyOS brand voice is:
- Innovative: We speak about technology in forward-thinking ways
- Technical but accessible: We explain complex concepts clearly
- Confident: We are pioneers in our field and speak with authority
- Precise: We value accuracy and clarity in communication
Writing Style
Do
- Use active voice
- Be concise and direct
- Explain technical concepts with analogies when helpful
- Maintain a professional, educational tone
Don't
- Use excessive jargon without explanation
- Adopt an overly casual or informal tone
- Make unsubstantiated claims
- Use hyperbole or marketing clichés
Digital Applications
Social Media
For social media profiles, use the primary logo as the profile picture. For cover images, use approved brand imagery that incorporates our gradient colors.
When posting about GreyOS on social media, always use the official hashtag #GreyOS along with relevant topic hashtags.
Website
When referencing GreyOS on websites, use the official wordmark or logo with a link to our official website (www.greyos.org).
Print Applications
For print materials:
- Use high-resolution versions of all brand assets (minimum 300 DPI)
- Ensure color accuracy with Pantone matching when possible
- Apply appropriate clear space around logos
- Consider the background color or material when selecting logo variants
Legal Requirements
When using GreyOS brand assets, always include the appropriate legal notices:
- The GreyOS logo and wordmark should be accompanied by the ® symbol
- Include the attribution "GreyOS is a registered trademark of GreyOS, Inc." in legal or credits sections
- For academic or research papers, include citation information available on our website
Contact Information
For questions about these guidelines or requests for additional brand assets, please contact:
Brand Team
Email: brand@greyos.org
